HONGLI supports private-label machinery programs for dealers, rental companies, regional brands, and fleet buyers who need controlled branding, configuration, documentation, and market-ready delivery.
Business Overview
Two cooperation paths are available depending on whether you need brand labeling on confirmed models or deeper product development support.
Use existing HONGLI models with your brand color, logo, nameplate, decals, manuals, labels, and export packaging for regional distribution and a fast market entry.
Redesign structure, attachments, function, and packaging from the ground up, with one-stop support from configuration review through production.
MOQ & Process
Check the order scale that fits your plan, then follow a five-step path from requirement confirmation to delivery and after-sales follow-up.
| Product Type | MOQ | Notes |
|---|---|---|
| Standard Model | 1 unit | For sample orders, project buyers, and first-time importers. |
| OEM Color / Logo | 3-5 units | Recommended for dealers preparing a private-label market test. |
| ODM Configuration | Discuss by scope | Confirmed after model, technical change, and production feasibility review. |
| SKD / CKD Kits | Project basis | For local assembly dealers with import planning and service capability. |
Confirm product model, target market, logo, color, configuration, quantity, packaging, and document needs.
Prepare color, logo, label, configuration, and packing options for buyer review.
Confirm sample details or first-batch production files before mass production.
Lock confirmed files, arrange production, inspection, photos, and packing records.
Coordinate export packing, shipping documents, dealer materials, and after-sales support path.
Comparison
| Item | OEM Brand Labeling | ODM Custom Development |
|---|---|---|
| Main purpose | Brand labeling on existing models | Configuration or product adaptation |
| Typical buyer | Dealer, rental company, regional distributor | Brand owner, project buyer, local assembly partner |
| Required files | Logo, color, label, packaging reference | Technical requirement, market rule, annual plan |
| Timeline | Shorter after artwork confirmation | Depends on development scope and testing |
Cases
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Private-label electric forklifts with brand color, logo decals, nameplate, English documents, and dealer-ready marketing images.
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Loader and forklift mixed batch with packaging labels, local market specification review, and spare parts stock recommendation.
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Custom product color, export packing documents, container loading support, and technical material handover.
OEM / ODM Inquiry Form
Useful details include machine type, quantity, country, logo files, color reference, label requirements, packaging needs, and expected delivery time.
Related Service
A clear export workflow from inquiry to delivery: parameter confirmation, quotation, contract, production, inspection, packing, shipping, and follow-up.
Selection advice, troubleshooting, operation notes, product videos, data sheets, and FAQ support for buyers and dealers.
Wear-part lists, parts stock suggestions, warranty workflow, issue feedback, and remote technical guidance for long-term machine use.
Semi-knockdown or complete-knockdown export options with local assembly guidance, packing lists, part codes, and spare parts planning.
Start Building Your Machinery Brand
We can support product selection, brand labeling, export packing, technical files, and dealer sales materials.